Jimmy Kimmel is on board to help create snackable content for snack brand Tostitos.
The comedian and talk show host announced the deal on ABC's Jimmy Kimmel Live Thursday night. Kimmel will create three sketches for the ESPN telecast of the Tostitos Fiesta Bowl on Jan. 1. Ram Krishnan, VP of Marketing for Frito-Lay, says Kimmel will also produce and star in more online bits on behalf of the brand in the first quarter of 2014
"Most of the content will live outside the show," Krishnan says. "This is a first for us as a company."
Terms of the deal were not disclosed.
Three 30-second bits, and one that broke Thursday night, revolve around "The Worst Contest Ever," an actual contest in which fans are asked to mail a Tostitos chip to Kimmel. On Jan. 1, during the game, Kimmel will place all the chips he receives in a snack bowl. If he eats the chip you sent in, nothing happens and there's no prize Read more...More about Media, Marketing, Jimmy Kimmel, Business, and Advertising