Owning a website can be hard work. Attracting customers to your site day in and day out requires a lot of attention and time invested in creating content, marketing your site and its products or services, and moving up the all-powerful search engine results pages. Making this happen does not have to be as difficult as some make it out to be, though. All that is required is a bit of SEO knowledge, including SEO techniques that deliver.
The principle behind search engine optimization – SEO – is this: The more relevant your website is to a given keyword or key phrase, the more likely it is that your website will be the top site listed when a person searches for a keyword or phrase. While this sounds pretty simple at first glance, making the most of SEO requires a lot of skill and knowledge.
This article will explain a few SEO techniques that have been proven to deliver results in generating high levels of qualified web traffic to your online doorstep.
Keep Your Content Simple
Content on your webpage is the prime resource for a search engine when it indexes your page. Search engine spiders categorize websites based on theme, so it knows what the page is talking about and knows how to connect the content to a keyword or phrase.
For this reason, keep your content simple. This means having each page represent one topic or theme. Pages with two or more separate topics will only confuse the spider. A good rule of thumb is this: If you are talking about two different subjects, chances are you need to add another page to your website.
Give It Your Best Shot – Up Front
When writing keyword-rich content for your website, where you place the keywords matters. It is best to lead with your strongest keyword or phrase early in the text, preferably in the first sentence if possible. In writing, this is called your ‘lead’ or ‘hook’ sentence, and is what attracts not only your customers, but also spiders.
Anchor Your Links with Anchor Text
Anchor text is the text used to accompany any text link on your page. This is one of the most basic but underutilized SEO techniques out there. Simply put, when you use a link, use a keyword or phrase as the display for the link. For example, a blog about blue gizmos could link to an ‘About Us’ page and look something like: “Learn more about our holiday blue gizmos”. This is a good connection for your readers and for the search engine.
These SEO techniques and more will boost your traffic and give you more bang for your buck – and more!