Are you a RE/MAX® real estate agent? If so, you probably have an online presence, with at least a website and/or a Facebook fan page.
And if you have an online presence, then you may or may not have a RE/MAX® Facebook fan page.
It’s all about getting as much return on investment with your advertising dollars as possible – and with the right social media marketing for real estate agents, you can achieve precisely that.
Money Well Spent? Typical Ways to Advertise Vs. Social Media Marketing
Every year, realtors like yourself spend millions collectively on advertising. Typical sources of advertising include newspapers, newsletters, billboard space, flyers and bulletins, television spots, radio ads, and other traditional sources.
How much return on investment are you getting for these? In other words, how many potential visitors are you attracting with traditional means versus social media marketing for real estate agents?
Let’s consider newspaper advertisements, one of the most frequent methods used. Rates vary wildly, but you could spend anywhere from $10 to $1,000 on a column inch of ad space. Let’s say it’s a conservative $50 per week for a small, simple black-and-white ad. That is $2,400 for untargeted traffic – which means only a small percentage of people who read the paper will even be interested in your ad.
What about billboards? Billboards can cost anywhere from $300 to a whopping $100,000 a month. That could be disastrous for your marketing budget, and these are horrible at delivering targeted traffic.
What about the ROI for a RE/MAX® Facebook fan page? Well, for starters, having access to Facebook is completely free. That’s right – you pay nothing per day, week, month, or year. And with a user base of over 750 million and counting, that is a massive audience for free.
The only direct cost you pay is the cost of having an expert firm create your professional RE/MAX® Facebook fan page and host it.
Even considering the enormous price advantage, is the ROI there?
Why a professional RE/MAX® Facebook Fan Page is a Great Deal
Skillfully done, a professional RE/MAX® Facebook fan page is a stellar deal because of the return you receive on your investment. You receive streams of highly targeted traffic – traffic that consists of people who are interested in what you have to offer. You cut down on people who see your ad and have no interest whatsoever in using a realtor – which is wasted traffic for you.
The upside potential is enormous. For a low investment, you can receive incredible returns, especially considering 80% of Americans who buy homes use the Internet to help them do so.
Take advantage of today's SEO & Web 2.0 Marketing opportunities and put social media marketing for RE/MAX® real estate agents to work for you.
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