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Domain Name Strategy

New Unique Top-Level Domain Endings On Their Way for Better Search Engine Optimization

New Unique Top-Level Domain Endings On Their Way for Better Search Engine Optimization

On Monday, June 20, 2011 the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow unique top-level domains (TLDs), a landmark decision that promises to significantly impact how Internet users and searchers navigate the web – and how businesses market themselves online.The decision, passed with a 13-1 vote with two abstentions, allows for corporations and other entities to file an application to ICANN and register a unique TLD. A TLD is the method by which websites are identified and addressed online – such as .com, .org, and .net. Within the past decade,...

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