Three of the Best SEO Techniques Your Website Should Use

Search engine optimization (SEO) is huge these days, and for good reason. There is no better way to bring in waves upon waves of profitable traffic to your website or blog than a well-executed SEO campaign.

With that being said, not all SEO is created equal. Finding the best SEO techniques to use – and the ones you should avoid – isn’t always easy. This article will help you find the best techniques out there, both simple and advanced that have been proven to work and work well.

Placing Your Keywords in the Right Places

Sometimes, good SEO is simple. Making sure your keywords or key phrases are in the right places is as simple as it gets, but can reap rewards in your SEO campaign.

Your keywords should be in the following places if at all possible:

• Your website URL
• Your domain name
• Title tag
• H1, H2, and H3 tags
• Anchor text (links to other pages)
• Alt text for images (only to describe the image, not to spam keywords)

As always, making sure your keyword density is correct is important. Most pros use 2-5% for their pages; going much beyond that will make the search engine think your page is full of keyword spam.

Efficient Website Structure

Some of the best SEO techniques you can use involve how your website is designed. This is generally referred to as your website design and architecture, which should be maximized for efficiency.

One way to ensure this is to make sure your web “tree” is streamlined.  No page should take more than 3-4 clicks to reach.  You should be able to get anywhere you need in 3 clicks, max.  Also, use cross linking, a technique that involves placing links to your internal pages to your other pages.

For example, your ‘About Us’ page could have a link to the ‘Contact Us’ page and the home page. You want to make it as easy as possible to navigate – both for your visitors and search engines.

Keeping Your Content Fresh

Did you know that one of the best SEO techniques out there involves how up to date your content is? It’s true – Google and other engines value fresh, updated content.  One way to keep your website consistently high in the Search Engine Result Pages (SERPs) is to make sure your content stays fresh.

There is no hard and set rule on what constitutes fresh.  If your website isn’t updated regularly, though – say, once every month – search engines could start viewing it as outdated and favor newer content over your site.

These best SEO techniques can help you maximize your traffic and gain market share through optimized performance. Consult a professional SEO firm for more detailed information.